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Product promotional video

Client: Old El Paso
Product: Salsa Dip
Skills: Art Direction, Motion Graphics Design, 3D Modeling, 3D Texturing & Shading, Lighting, Compositing, Video Editing
Software: Cinema 4D, Substance Suite, Adobe Photoshop, Adobe After Effects

//FINAL ads

//Project overview

I conceptualized and worked on this project from start to finish. For this project, I wanted to show viewers that food can also be beautiful. My idea started with the word "Salsa". I combined Salsa(food) and Salsa(dance) to turn this 15s promotional video into a dancing show. Each of the ingredients can be seen as a dancer. 

//Colors

Brand color palette.

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#E0002F

yellow.png

#F8E92B

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#7DD362

//research and development

Reference images for 3D modeling, texturing & shading.

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640px-Tomato.jpg

//VFX breakdown

3D modeling, Texturing & Shading, Lighting in Cinema 4D.

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Texture maps were created in Photoshop and Substance Painter.

a (1).png

//AnimatioNS

3D animations were created in Cinema 4D using Cloners and Effectors. 2D animations were created in After Effects.

a (2).png
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