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peel p50_New dlc content promotion

Game Title: Forza Horizon
Skills: Art Direction, Motion Graphics Design, 3D Modeling & Texturing, Lighting, Compositing, Illustration, Color Grading, Video & Audio Editing
Software: Cinema 4D, Adobe After Effects, Adobe Photoshop

//Final ads

//project overview

I conceptualized and worked on this project from start to finish. Tonally, Horizon is quite upbeat, and its music festival and radio stations create a rousing party atmosphere. The overall product caters to a more casual audience, so the emphasis is on having fun. For example, in Forza Horizon, you can drive supercars off-road, perform massive jumps, and smash through objects with no consequences. The idea was inspired by the viral gameplay videos online which people playing and driving in game with no consequences. They just simply enjoyed the game and wanted to have fun in their own ways. So for this video, my goal is to focus on the arcade & fun while helping players to find a new way to experience the game with the upcoming new car - Peel P50. As for the style of this video, I was inspired by the game environment & UI with the colorful graphics, as well as the overall festival vibes. I wanted to reflect on the mixed media art for the overall art direction. I wanted to use mixed media to add a sense of the unexpected to the content and bring out the pure fun and excitement of the game.

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