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Product promotional video

Client: Karl Fazer
Product: Hazelnut Chocolate Bar
Skills: Art Direction, Motion Graphics Design, 3D Modeling, 3D Texturing & Shading, Lighting, Compositing, Video Editing
Software: Cinema 4D, Substance Suite, Adobe Photoshop, Adobe After Effects

//final ads

//project overview

I conceptualized and worked on this project from start to finish. For this project, It was inspired by the brand itself "Fazer is all about meaningful food experiences. We combine a strong heritage with fearless creativity and bold innovations to offer wonderful tastes and memorable moments of joy." I wanted to reflect an happy, entertaining, as well as positive tone for the overall art direction.

//Colors

Brand color palette.

blue002.png

#1B1F44

blue001.png

#437FBE

yellow001.png

#F5C826

white.png

#FFFFFF

//research and development

Reference for 3D modeling, texturing & shading.

melt-chocolate-1200x1200-1.jpg
1586158705-Liquid chocolateLanding.png
istockphoto-906142858-170667a.jpg
milk_custom-282dc1fca0247ade8fd3a895d3180cfa51163b8c.jpg
GettyImages-149075002.jpg
Pouring_milk_feature.jpg
4b7e117c8ded71fb-eJ88K2I1-zoom.jpg
hazelnuts_3x2.jpg
531b06f65e44f6be.png

//VFX breakdown

3D modeling, Texturing & Shading, Lighting in Cinema 4D.

Chocolate bar & Hazelnut 3D modeling, Texturing & Shading.

m (10).png
m (8).png

Texture maps were created in Photoshop and Substance Painter.

diffuse.jpg

Diffuse Map

obj0046_Hazelnut_DIFFUSE.jpg

Diffuse Map

gold_mask.jpg

Golden text Mask

obj0046_Hazelnut_SPECULAR.jpg

Specular Map

displace.png

Displacement Map

obj0046_Hazelnut_BUMP.jpg

Displacement Map

//AnimatioNS

3D animations were created in Cinema 4D using Metaball, Cloners and Effectors. 2D animations were created in After Effects.

Start with milk

m (3).png

Add liquid chocolate.

m (4).png
m (5).png

Add hazelnuts.

m (6).png

Reveal the chocolate bar.

m (7).png
m (1).png
m (2).png
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