top of page
Eric Zhang
☺
creative practice specializing in design & motion
jabba the hut_new character release promotion
Game Title: Star Wars - Galaxy of Heroes
Skills: Art Direction, Motion Graphics design, Cinematic Capture, 3D Game Model Polishing, 3D Texturing & Shading, Lighting, Video Editing
Software: Unity, Cinema 4D, Adobe Photoshop, Adobe After Effects
//final ads
//project overview
I conceptualized and worked on this project from start to finish. The idea was to do a classic Dark vs Light squad face off (Hutt Cartel vs Rebels). Jabba as the leader of Hutt Cartel. Luke as the leader of Rebel alliance. The video started with close-ups of 1 vs 1, then revealed the entire two squads at the end with an open ending "Who will win". Why an open ending? The goal is to keep the story unresolved so that can keep the audience interested in the story. It keeps the audience guessing of what is going to happen next. Then lead them to download the game and try to find out themselves.
//Colors
Based on the brand guideline, below is the color palette which was used in this project. Red represents the dark side, blue represents the light side. The color white is neutral for both sides. For this project, I wanted to use the contrasting colors red and blue to quickly differentiate the two squads and add visual interest.
#E80001
#1FB5DE
#FFFFFF
//Typography
The text treatment in this project was inspired by the Star Wars hologram effect. For the 1 vs 1 shot, I also wanted to use the text as a light source to match the bounce light on the characters and add a harmonious tone to the scene. And I used the red and blue to draw an invisible line between the split screen.
.png)
.png)
_gif.gif)
_gif.gif)
//VFX BREAKDOWN
_gif.gif)
_gif.gif)
//Game capture
I polished the 3D models and textures in Cinema 4D. Then I set up all the character animations and lighting in Unity and captured each of them with alpha.
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
//vfx simulation
Dust simulation using Red Giant Trapcode Particular for Jabba landing at the beginning of the video.
_gif.gif)
bottom of page