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Eric Zhang
☺
creative practice specializing in design & motion
jabba the hut_new character release promotion
Game Title: Star Wars _ Galaxy of Heroes
​Skills: Art Direction, Motion Graphics design, Cinematic Capture, Compositing,VFX, Video Editing
Software: Unity, Cinema 4D, Adobe Photoshop, Adobe After Effects
//Final ADS
//project overview
I conceptualized and worked on this project from start to finish. As our creative team has been trying to push our marketing content lately. I wanted to explore some more styles which we have never done before while still maintaining the overall brand guideline. The goal is to invite the viewers to join the Jabba unlock journey while showcasing each prerequisite. Since the new character Jabba is a dark side character, I wanted to reflect a cool, positive as well as "bad guy" energy for the overall art direction.
//Colors
Based on the brand guideline, below is the color palette which was used in this project. Red represents the dark side, blue usually represents the light side, sometimes could also be used as neutral color. Black and white are neutral for both sides. Since the character Jabba is a dark side character, I used a lot of red against the dark BG in this video to bring out the bad guy energy.
#E80001
#1FB5DE
#000000
#FFFFFF
//typography
Use the flashy and fast-moving kinetic typography to bring out the hyper energy, quickly grab viewers' attention and make a call-to-action statement within the first second of the video.
Use the text animation to bring the attention to the center and then transition into the next shot.
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Use text as the light source (backlight) to bring all the elements together and create a fake 3D space in After Effects.
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In order to make it more interesting when showcasing the prerequisites, I animated the text in the back to quickly interact with the characters when they run in and out of the frame.
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//Game capture
I set up all the character animations and lighting in Unity and captured each of them with alpha.
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//vfx simulation
The unlock effect at the end of the video was created with Red Giant Trapcode Form + Trapcode Particular in After Effects.
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